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Beauty Claims for Supplements: Perceiving the Benefits Article

Beauty Claims for Supplements: Perceiving the Benefits Article

BeAUty claims for supplements: Perceiving the benefits ARTICLE 


The global dietary supplements market is set to see staggering growth in the coming years. Within this overarching product category are the beauty supplements, that claim cosmetic benefits whilst being subject to food regulations. This can lead to misleading advertising and uncompliant products in a category where competition is thriving.

As such, Ayton Global Research have commissioned market research to investigate what the consumers really want out of beauty supplements and how brands can communicate this in their marketing, all whilst staying compliant with advertising regulation.
Read the insights here:
Ollie Beckingham
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