Launching a Brand Internationally: Part 1
Launching a brand internationally: part1
As global travel and online sales have blurred the lines between territory markets, most cosmetics brand’s ambitions are going beyond their local country. With a global cosmetics market valued at 507.8 billion U.S. dollars and a projected value at about 758.4 billion U.S. dollars by 2025, every company is looking to get their hands on a share of these beauty sales.
Consumer research specialists, Ayton Global Research, are teaming up with global business development experts, Buzz Beauté, to deliver this 2-part webinar guiding you through the steps to launch a brand internationally.
In this first webinar, you will be taken through the introductory steps summarising:
- Being Ready for International Expansion
- Choosing a Market
- Conducting market research
- Product testing in key territories
- Business Models
You can now watch the webinar on YouTube by clicking on the link below:
Speaker information:
Carys Smith, Regulatory Director, Ayton Global Research
Carys Smith has been at the forefront of developments at Ayton Global Research since 2012. She is a specialist in legislation that affects advertising standards and regulations which impact FMCG industries This knowledge has been put to good effect when working closely with international brand owners and contract manufacturers. Carys has designed, directed and managed studies for over 250 clients and is in a great position to lecture about global trends in FMCG industries, consumer research and claims testing. Carys has travelled globally to Asia, Europe, Middle East, USA and more to provide lectures and discussions on maximising your brand advertising, research methodologies, claim substantiation and legislation surrounding this process.
Denise Dente, Co-founder, Buzz Beaute
A beauty, CPG, and fragrance industry veteran, Denise served in executive positions and has been instrumental in creating, marketing, and selling global award-winning brands and products within the professional, retail and direct-to-consumer channels. During her career, Denise has worked globally with multi-national companies such as Revlon, Wella (Sebastian), Matrix, Davines/Comfort Zone and created custom brands for Zara, Ralph Lauren, Pottery Barn, Body Shop, as well as marketing efforts for athletic apparel giant Fanatics.
Jessica Quick, Co-founder, Buzz Beaute
As an innovative marketer Jessica has over 15 years of experience developing profitable marketing strategies and plans that drive customer acquisition and revenue growth. A bachelors from UCLA and an MBA from UC Irvine, Jessica combines academia with real world experience in the retail, business-to-business and direct-to-consumer channels. She has worked around the world with some of the most iconic companies and brands like Dermalogica (Unilever), Revlon, CND Shellac, and Zappos.
Please follow us on LinkedIn for more updates.
We have also posted links to all recording of previous webinars on our LinkedIn page including:-
→ THE GLOBAL LEGISLATIVE FRAMEWORK FOR ADVERTISING CLAIMS
→ SUBSTANTIATING CLAIMS FOR HAIR CARE PRODUCTS
→ SUBSTANTIATING CLAIMS FOR BABY PRODUCTS
→ CHINA COSMETICS SUPERVISION AND ADMINISTRATION REGULATION (CSAR) AND CLAIMS
→ SUBSTANTIATING ADVERTISING CLAIMS IN THE USA
→ THE REGULATORY FRAMEWORK FOR ADVERTISING CLAIMS IN MENA
→ DEVELOPING A SUPPLEMENT BRAND
→ THE BENEFITS OF CONSUMER RESEARCH AND IN-HOME USER STUDIES
